The IRDA report said the growth in non-life insurance industry premium is expected to outpace the growth of life insurance industry primarily due to huge under-penetration. Increasing catastrophe, manmade disasters also incline to cause more demand for non life insurance. Growing demand for motor insurance products due to expected rise in per capita, disposable income levels will also lead to faster growth in non-life industry premium. The report suggested that industry players have to put spotlight on raising the productivity of costs incurred towards employee training and development. Insurance companies will have to establish effective distribution channels and undertake marketing activities to improve awareness and education level, the report said (Economic Times ) In this paper we are